Approaching a CMS Initiative

Reach audiences in a more targeted and timely fashion than ever before.
 

Publishers have the opportunity to reach audiences in a more targeted and timely fashion than ever before. But with this opportunity comes the need to deliver that content in more formats to multiple channels and as seamlessly as possible. Without implementing effective methods for creating and producing content and without the proper toolset to manage and deliver that content, no publisher can achieve these goals affordably or in the desired timeframe. Every publisher today recognises that a content management strategy must include methods to manage all content as a collection that has ongoing value apart from any one product.

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