Value of DAM Systems for Advertising Agencies

Assessing the ROI of Digital Asset Management in Ad Agencies.
 

Advertising agencies make money providing innovative solutions to promote their clients’ brands and services through an increasingly wide spectrum of media. Innovative creative solutions today typically involve innovative technology to support its creation. But in contrast to the readiness to adopt new technology that assists in creating artwork or automates formatting of final output for production, the adoption of systems to manage the creative process has not been as rapid.

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