Digital Asset Management Advertising Agencies

How leading advertising agencies leverage Digital Asset Management.

This paper reviews how some advertising agencies in the USA and Europe — Ogilvy, McCann Erickson, Grey Worldwide, BBDO, Leo Burnett Worldwide, Euro RSCG, Publicis’ Capps Digital and TracyLocke — chose and implemented a flexible, scalable digital asset management (DAM) system that allows them to collaborate via the internet with hundreds of agency offices and clients, worldwide. Executive, creative and production people from each ad agency describe how they approached their return on investment (ROI) research before choosing their DAM solution, and how they implemented the solutions to deliver lucrative business results.

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