PMP Digital and Nexus IT announce a strategic alliance, offering the most flexible and comprehensive marketing production and fulfillment solutions in Australia and New Zealand – enabling significant cost savings across a multitude of marketing steps.
“In these economic times, all retailers and consumer goods manufacturers need to rationalise their marketing budget without compromising on the value delivered by campaigns”, says Graham Plant, MD PMP Digital. “the highest costs of marketing are often production and fulfillment and it is here that immediate savings can be delivered. With simple process automation and selective sourcing of design services, the marketing organisation can execute high-performing campaigns on a reduced budget. This strategic alliance enables customers to eliminate financial wastage from their creative production cycles. They can rapidly deploy exactly the right mix of technology, photography and pre-media services to execute campaigns on reduced budgets”.
The alliance between PMP Digital and Nexus IT&Communications has been formed to offer Corporate, Retail and FMCG companies the most flexible and comprehensive marketing production and fulfillment solutions available. This alliance allows customers to pick and choose the technologies and services that best suit them to execute their marketing function at the optimum price-performance, breaking away from the traditional outsourcing model.
Dimension Studios, part of PMP Digital’s service offer, provides the largest and most comprehensive photography and retouching services in the southern hemisphere. PMP Digital offers the largest digital retail asset library as well as advanced page-building, colour management and creative services. Nexus delivers the world’s best-of-breed advertising, marketing and media automation technologies, offering both hosted solutions and those integrated into customer environments.
“we have spent the last six years searching the world for the best technologies in each step of the marketing value chain and now offer by far the best application portfolio in Australia and New Zealand”, says John Dobbin, Principal of Nexus.”Our technology suite includes Xinet digital asset management, Vjoon K4 editorial workflow, Dalim prepress automation, Typefi XML publishing, Tansa enterprise text proofing and Aprimo marketing resource management. Importantly, these technologies are all open systems: customers are not locked into a proprietary straight-jacket. And they are all best-of-breed: well proven in hundreds of companies around the globe”.
At a time when marketing budgets are being slashed, this strategic alliance creates a unique opportunity for organisations to access the most effective and efficient method of promotion available in Australia and New Zealand.